Having slow periods in our businesses is a trial that we all face. Whether it's because it's holiday time, it's off-season, or it just is slow, it happens to all of us no matter the type of business you're in.
Sometimes a slow period is a good thing. It allows us to take a step back, catch our breath, and take care of some of those to-dos we've been meaning to get to.
Instead of dreading the halt in business, make it work for you! It's the perfect time to check off all those tasks you've been putting off and even start some new fun projects that you might not have been able to do otherwise.
Let's dive into 5 actionable to-dos you can check off that list of yours when business slows down!
1 | Update Your Website
Have you been wanting to update parts of your website but haven't had the time to get to it? Now's the perfect time! Take stock of all your pages: what is up-to-date and what isn't? Write down what needs to be tweaked, updated, or completely revamped, and take the downtime to fix it!
Is your site not up-to-par anymore but you aren't sure where to go with it? We're here to help! Crafting your own website from scratch without direction is hard, that's why we use our expertise to craft a one-of-a-kind brand and website design that resonates with your target audience. Our goal is to provide tailored solutions that help elevate your online presence and establish a strong, impactful brand identity for your small business. Schedule a free no-pressure consultation with us and let's see if we're a good fit to help you build the website of your dreams!
2 | Create a New Freebie/Opt-in
People are always browsing your site, even if they aren't looking to buy at that current moment. This means that opt-ins/freebies incentivize people to join your mailing list so that you can keep putting your business in front of them when they are ready to buy!
There are a ton of different options for a new opt-in. Try browsing Pinterest for inspiration. Here are a few ideas to get you started:
• A free e-book detailing something in your niche
• A free email series (like a 5-day challenge, 5 days of tips, etc)
• A free printable/digital worksheet related to your niche
• A free webinar or course related to your niche
• A coupon for your shop or a discount for a service
Here's an example of my most recent opt-in!
3 | Revamp Your Social Media Channels
Social media is constantly evolving. Let's be honest — sometimes we get too busy in our business and forget our social channels need a little TLC, too.
Firstly, take stock of all of your social profiles, are they up-to-date? Are your pictures outdated? How about your contact info? Have you tweaked your bio lately? Now that the housekeeping is taken care of, consider taking this time to bulk-create content for the next few months so that you don't have to panic create something last minute when you get busy again later.
In need of a social media calendar to help you get your bulk planning started? We LOVE Pixistock for this exact thing. Click here* to browse through all of their offers and see if they can help you!
4 | Learn a New Skill
Downtime in your biz is the perfect time to learn a new skill. It can be anything that you've been wanting to do to elevate your business but just haven't had the time to sit down and learn it.
There are a ton of ways to learn new things! You can try browsing YouTube, Pinterest, or even TikTok for new ideas. My personal favorite way to learn new things for my business is through Skillshare. There are so many fun classes to learn all sorts of new things that you can put to practical use in your business later.
5 | Revisit and Update Your Business Goals
As a small business owner, one of the most important things you can do for yourself is to re-visit and tweak your goals as often as you need.
I like to set my business goals in 3 different categories: Monthly, Quarterly, and Yearly. This helps me separate my big goals which will take a lot of long-time work, and my small goals I can complete in a few weeks-months to complete.
Take some of this downtime to review all of your current goals, and then compare them to where your business is at this current moment. Determine what you're doing for your business — what's helping and what isn't? Once you figure out what that is, re-align your priorities accordingly!
Downtime in your business is nothing to dread or be afraid of. It just presents room for even more growth! There are so many ways to be productive in your business even if you aren't currently busy. Do you have a way you like to stay proactive in your business during slow times? Share them in the comments!
Of course, updating your website and stepping into the next busy season with your best foot forward will always be our recommendation! Schedule a 100% free discovery session with us to see how we can help you build the brand of your dreams today. After all, you deserve a breathtaking website. Let’s make it happen!
* Disclaimer: This post may include affiliate links. If you click on one of these links, we may receive a commission at no extra cost to you. Thank you for your support!