Building Social Media Engagment


Looking to boost your post reach and engagement numbers? You need scroll stopping posts! ⠀

⁠Here are some tips to help you capture your audience's attention with you posts.⁠⠀

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Tutorials & How-To's - Sharing key insider tips and tricks and teaching people how to do things within your niche is one of the most valuable things you can do! People love to learn. ⁠⠀

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Tweets & Phone Reminders - You can either share screenshots of your actual twitter and phone reminders, or use online apps to create spoofs. These are a great design to catch attention and share funny or important information!⁠⠀

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Quotes & Inspirations - Everyone loves a good quote or being inspired. Try finding things that tie into your niche to help gain the attention of your target audience!⁠⠀

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Before & After Posts - No matter what your niche is, you can do before and after posts for everything! Take pictures (or screenshots) before you start a project, and post them side by side with the after. ⁠⠀

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A good combination of these posts on your page is sure to start gaining traffic. Don't forget to have fun with it!


Getting people to leave comments on your posts is one of the most important things to get your social media accounts rolling. Here are my top 4 tips for writing captions that get people to respond.

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Call to Action - In your captions, make sure to include a call to action. This is something that asks your audience to engage with you in some way.⁠⠀

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Ask Engaging Questions - Asking engaging questions in your captions such as "What are your weekend plans?" are a good way to get the conversation rolling!⁠⠀

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A/B or Y/N Questions - Asking yes and no or a/b questions (like this or that) help to get people talking in your comments.⁠⠀

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Respond to Comments - Responding to your comments is one of the most important things you can do. It lets your audience know you're a real person ready to engage with them. This is a great way to start a conversation!⁠⠀

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Don't be afraid to talk to your audience, they're following you because they like what you have to say!


One BIG thing most people think that they don't need to do on social media is reply to comments. Here's a little trade secret I'm gonna let you in on! You should ABSOLUTELY reply to every comment you can! When you post something on social media, the algorithm shows it to around 10% of your total audience at first. This means that if the post falls flat with that 10%, it won't be pushed out to the rest of your followers. But... if it DOES do good with that 10%, odds are, someone's going to comment on your post! Even if you only respond with a few words or emojis, replying to these comments shows the platform you're going to engage with people and keep them on their service a little bit longer. You get rewarded for that!⠀The more you engage, the more your posts will get shown to other people! ⠀⠀⠀

Read more in our complete series on social media tips and tricks:

Social Media Tips – Get our super helpful social media tools!

Finding Social Media Content – Ever struggle with creating content? Here are some tips and tricks to jump-start your content creation!

What, When and How to Post on Social Media- Find out more on when, what and how to post on your social media platforms.

Using Facebook & Instagram Stories – Are you utilizing stories to their fullest potential? It’s a great way to get personal with your audience and let them know you are a person too!


Get a copy out our free resources 30 DAYS OF SOCIAL MEDIA PROMPTS with editable Canva files and OUR TOP 40 FREE RESOURCES for every small business!


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