Finding Social Media Content


Ever struggle with creating content for your social media feeds? Here are some tips to help you jump-start your content creation!

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Create Reusable Templates - Creating reusable templates can help you save time and make your feed look uniform. I do this in Canva, but you can also use programs like Photoshop or Illustrator.⁠⠀

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Batch Create Content - Batch creating content can help you to keep organized throughout the week and keeps your feed flowing consistently. I like to sit down at the beginning of every week and make all my pictures at once, and then write my captions day of posting!⁠⠀

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Curate Pictures or Visuals - Stock libraries are your best friend! They help make your feed liven up and save you time having to take your own pictures.⁠⠀

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Define Your Content Pillars - Knowing your content pillars helps you to create a steady stream of content that's all related, making your content flow together well. The more consistent you are in one or two categories, the easier it is to grow your audience.⁠⠀


Here's a few more suggestions to get you started!

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𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 -⁠ Share things you've learned during your time on social media. When sharing your triumphs (and mistakes!) with your audience, not only are you showing you're human, but also helping them avoid mistakes themselves!⁠⠀

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𝐓𝐢𝐩𝐬 -⁠ What does and doesn't work? What's a common mistake people in your field make?⁠⠀

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𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐓𝐨𝐨𝐥𝐬 - Share what websites, apps, and libraries you use! For example, I use Canva to make most of my social media graphics.⁠⠀

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𝐂𝐨𝐦𝐦𝐨𝐧 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 - Answer common questions you receive or questions that you see a lot in your community. You can even do q&a format posts!⁠⠀


Keep posting, sharing and listening to your audience!

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Read more in our complete series on social media tips and tricks:

Social Media Tips – Get our super helpful social media tools!

What, When and How to Post on Social Media- Find out more on when, what and how to post on your social media platforms.

Building Social Media Engagement- Looking to boost your post reach and engagement numbers? Get scroll stopping posts!

Using Facebook & Instagram Stories – Are you utilizing stories to their fullest potential? It’s a great way to get personal with your audience and let them know you are a person too!


Get a copy out our free resources 30 DAYS OF SOCIAL MEDIA PROMPTS with editable Canva files and OUR TOP 40 FREE RESOURCES for every small business!


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