In the technological age we live in, almost everything we do is online. We shop for clothes, food, pets, furniture, and more online. We meet new friends and rekindle with old ones. We use apps to form relationships, we use the internet and social media as a crutch for our everyday activities. With this big of an impact on our society, with over 4.2 billion active social media users, expanding your business to social media has no downside!
So even though it has extended reach, why does your small business need a social media strategy? Social media is a free (or cheap) and easy way to get people talking about your brand, and to gain traffic for your website.
The average person spends an average of 2.5 hours on social media every day, in all that time multiplied by bodies, imagine the traffic you could gain using social media!
Beginning down the path of business social media is not the same as regular media. You cannot just post random pictures with short, choppy, unrelated captions. A professional social media account has to have more of a purpose and theme behind it. It is simple to create a cohesive business social media!
One of the most important things to do is have a plan and clear goals dictated before the account goes live. Making sure you have attainable goals is important, especially in the beginning! In your plans you have to think about a multitude of things. Which platform do I want to start with? Where do I want to branch out to next? Do I want to go all out? What exactly is my goal with this account? Relationship building? Promotion? There are many things to think about when beginning a business account so having a concrete plan is important!
You should spend some time before beginning to think about which social media platforms will best suit your business. When thinking about your business what type of media best suits you? Maybe Instagram for more visual based material? Facebook for its multipurpose functions and features? Pinterest as it is an inspiration and similarity based visual search engine? Twitter for short messages, announcements, and support? Even YouTube which is best for more video based advertisement. It is largely important to really think about what platform best suits your business. It is also valuable to spend some time searching through accounts, posts, and hashtags in your niche. Getting a look a similar businesses could give you an idea or inspiration to start with!
More than 44% of internet users use social networks to research brands. Part of that discovery is getting to know who you are as a brand and what you stand for. People like to see the face behind a brand, so making that face one that clicks with people, and is able to build relationships with them, is incredibly important.
When creating and managing your social media accounts, it is important to remember that sometimes less is more. Trying to mass produce content to show off your product or services is a generally bad idea. The quantity of posts will take up so much time that they won’t reflect the quality of your business. Using your media, you want to have something to offer to you audience that is more then quickly thrown together content.
Creating and sharing content of good quality, that contains useful information, and is save worthy and sharable should be your priority.
As you begin your social media and get it up and running, make sure to keep track of your accounts. Look at what works and what doesn’t work and produce more of what does! Never be afraid to experiment however, you never know what might work until you try! These accounts are an extension of your business, but also of you! Putting in your own personality and giving these accounts life is part of what makes social media so useful and fun!