Everyone has come across a product or advertisement that piqued their interest instantly. Whether it be an impactful commercial, or some form of aesthetic packaging or presentation, well-thought-out design goes a long way in business.
When planning your design you should always think back to the principles of design. Most people learned this idea in elementary school art class, and it is simple in its ideal. Whenever you view something, you have an immediate emotional reaction to it.
In simpler terms, you will know immediately if you like something based on first glance. Around 40% of people actually respond far better to visuals than they do to text. This immediate reaction is mostly due in part to the visual composition of the design.
For those untrained in design, you may not know the exact reasonings behind the visual composition of a design. The principle of design, allows us to make sense of not only our feelings towards a design, but to how others will feel when they see them.
The principles of design are fairly straightforward and easy to use. Once you grasp the main idea behind them, adding them into what you put out becomes second nature!
1. The first major component of the principles of design is space. In web design this space is referred to as “white space” or the area between elements.
2. Next there is hierarchy, which takes into consideration the importance of certain elements in respect to others within a design.
3. Contrast is how different elements can create a more cohesive composition.
4. Finally scale/proportion is describing the relationship between the size of elements.
When combined together, you make an appealing work of art! Web and graphic designers apply these principles to everything they create. These principles will not only make your designs cleaner, but they will also grab the attention of many more people!
The next part of design to remember is trust. Not trust in the semantics of the design, but in your designer themselves. Many people think they can get by with little to no interaction with a graphic designer for their business, but that’s simply not true! Having a designer to help things along makes the process easier and the outcome worlds better.
Having this professional on your side is just one step closer to a more successful business! It is important to give your designer not only your trust but your cooperation. You and your designer can make an unstoppable duo, sound boarding ideas off of each other and creating exactly what you envisioned for your business with the help of your designer.
It is important to be ready for your designer with ideas, color palettes, mood boards, and other things to give them a picture of just what you want your business to be. This trust and cooperation can be one of the most important foundations of your business!
Naturally when it comes to design, it's never a one size fits all thing. People have varied tastes, and you just can't please everyone!
As much as we try there’s always going to be that one person who hates that color or doesn’t like this font, but that’s just the nature of design. At the end of the day, design and art are still subjective, but understanding how people process visual information can help lead you in the right direction!
With this knowledge we can create so many things that will catch attention and reel in traffic to your business. Using these principles and taking them into consideration can only take your business and designs, to the next level!