Your Website Audience

In order to properly plan and launch your website, you need to know who your target audience is!

Be specific. Know what your niche is and learn who your target audience is.


Get out a piece of paper and pencil and try filling out this template to get a better grasp on who your target audience is.


“My target is (gender) and is most likely (years old). They work in (field of work). They live in a (urban, suburb, rural) setting. They speak (language), are (ethnicity), and live in (city, state, country).”⁠⠀


By getting this base information, you'll be able to determine who you're trying to reach.

Read more in our complete series on Website Design Tips & Tricks:

Your Web Design Branding– Before you begin a website design, think about your branding.

Your Website Vision and PersonalityKnow who you are and who you are trying to reach and embrace it!

Your Website Audience- Know what your niche is and learn who your target audience is.

Your Website Message- What is your message?

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