Form #2 - General Business Branding & Logo Design

Today's Date

Name of Business/Nonprofit

Name of Person Completing Form

Personality and Story

What is your mission/vision statement?

In two simplified sentences, tell me what your business/nonprofit does.

What specific problem does your business/nonprofit solve for your clients/visitors?

What are five words that describe your brand?

When and why was your business/nonprofit founded?

What is your brand story - how did you get to where you are today?

Is there anything else about your brand you would like us to know?

Describe your ideal client/customer/visitor/etc. Describe their personality & demographics.

What makes you stand out from your competition?

Why do your customers/visitors trust you?

Are there any specific challenges or pain points your target audience faces?

Competitor One Name

Competitor One Website Link

What are your similarities/differences?

Is there anything specific this competitor does on their website that you like?

Is there anything specific this competitor does on their website that you dislike?

Competitor Two Name

Competitor Two Website Link

What are your similarities/differences?

Is there anything specific this competitor does on their website that you like?

Is there anything specific this competitor does on their website that you dislike?

What colors do you want to use on your website? If you know the HEX codes please include those.

Why have you chosen these specific colors?

What fonts do you want to use on your website? Block, script, Modern?

Please choose one option below to continue.

We already have a logo with all the files.

You are designing our logo.