Business Branding Form

for Website Design

Today's Date

Name of Business/Nonprofit

Name of Person Completing Form

What is your mission/vision statement?

In two simplified sentences, tell me what your business does.

What specific problem does your business solve for your clients/visitors?

What are five words that describe your brand?

When and why was your business founded?

What is your brand story - how did you get to where you are today?

Is there anything else about your brand you would like us to know?

Describe your ideal client/customer/visitor/etc. Describe their personality & demographics.

What makes you stand out from your competition?

Why do your customers/visitors trust you?

Are there any specific challenges or pain points your target audience faces?

Competitor One Name

Competitor One Website Link

What are your similarities/differences?

Is there anything specific this competitor does on their website that you like?

Is there anything specific this competitor does on their website that you dislike?

Competitor Two Name

Competitor Two Website Link

What are your similarities/differences?

Is there anything specific this competitor does on their website that you like?

Is there anything specific this competitor does on their website that you dislike?

What colors do you want to use on your website? If you know the HEX codes please include those.

Why have you chosen these specific colors?

What fonts do you want to use on your website? Block, script, Modern?

Please choose one option below to continue.

We already have a logo with all the files.

You are designing our logo.

What specific name do you want to appear on your logo?

If you want a tagline what should it say?

Traditional or modern logo?

Friendly or corporate?

Block or script font or a combination?

Please upload here any logo samples you like that you would like us to use as inspiration.

What specific colors would you like on your logo?

What is the story behind your existing logo?

How does this logo communicate your brand?

If you know please tell us the HEX Codes for your colors and the font names for all your text.

Upload Your Logo Files- We prefer a PNG with a transparent background, but please share whatever you have with us.

Upload Style Guide- If you have a style Guide please upload it here.