As a small business owner, your website is the face of your brand when it comes to your online presence. When was the last time you made sure that your website still aligned with your current brand?
Here are a few questions to ask yourself when you’re deciding if your website needs to be tweaked:
Is my website outdated?
Do I still like the way my website looks?
Has my brand/style taken a different direction since I last updated my site?
If you said yes to any of these questions, it’s time to make some changes! Thankfully, you don’t have to redesign your entire website to give it new life. All it takes is a few simple tweaks to help you love your site all that much more. Let’s dive in!
1 | Use Canva to Update Your Graphics
You don’t have to use Photoshop or other complicated graphic design software to create beautiful graphics for your website. Canva* is a free (with a paid option) design and editing tool that’s both user and beginner friendly. You can use it to create beautiful infographics, lead magnets, calls to action, and more!
Designed by Kelly Social Media Canva Templates
Additionally, you can use Canva to design graphics for your social media platforms! Not sure where to get started? No problem! We offer comprehensive Canva template design packages to help you get started.
2 | Purchase a Stock Photo Membership
Custom photography is expensive and typically isn’t in the budget for a lot of small businesses. Thankfully, there are SO many stock photo membership options available that provide you with professional and stunning photos without the hefty price tag.
Our favorite stock photography comes from Pixistock* which has diverse styled stock photos in over 30 different categories for any niche. Plus you get unlimited downloads and flexible payment options!
3 | Refresh Your Website Copy
Take some time to read through all of your website's copy and see if there is anything that needs to be rewritten.
What is website copy? It’s simple; website copy is the words that you use on your website! It’s the headlines, subheadings, body text, and calls to action. Website copy is essentially any words on your website that aren’t a part of your blogs or marketing.
As your business grows, your brand messaging and target audience tend to shift with it. This means it may be time to sit down and spend time adding and rewriting any copy to bring more clarity to what you offer and remove fluff that isn’t necessary.
This is also the time to check for grammar errors and spelling mistakes that you may have originally missed! Grammarly is a fantastic and free browser tool you can install to help you catch any mistakes without the hassle of manually reviewing every word!
4 | Check for Broken Links
Broken links happen to everybody at some point, it's normal! Sometimes links just break, get changed, or even get deleted entirely. Take some time to double check all of the links on your website are going to the correct place you want them to go. If any aren’t working the way you want or go to links that don’t exist, it’s time to fix them!
5 | Simplify Your Navigation Menu
There’s nothing more overwhelming than an unnecessarily large menu with tons of different page options. Your website visitors want ease of access when it comes to browsing your site. Your main menu should only have the most important pages on it.
There are two different ways you can condense your main menu:
1. Use a drop-down menu inside of your main menu. Instead of having an incredibly long list of menu items, use main categories that then have subcategories as a dropdown menu when you hover them. This allows you to direct your users to specific places without the need for an overwhelming amount of menu options.
2. Condense relevant information down to one singular page. Instead of having a drop-down menu for a bunch of different sections, place them all on one page with one main link. Additionally, you can use anchor points to direct people to each section without cluttering the menu!
There is no right or wrong answer to what kind of menu works best for you. Just make sure that it's user-friendly and that the most important information is easily accessible by any user on any device.
That's it! Giving your website a facelift doesn’t have to be a huge and overwhelming project. It’s completely within your control and skillset to make changes that will have a lasting and positive impact on all of your visitors!
If you need more guidance on your website, I’m here to help! You can grab a free copy of my Ultimate Website Audit Checklist for more ways you can keep your website up to date.
Need more help? Schedule a 100% free discovery session with us to see how we can help you build the brand of your dreams today. After all, you deserve a breathtaking website. Let’s make it happen!
* Disclaimer: This post may include affiliate links. If you click on one of these links, we may receive a commission at no extra cost to you. Thank you for your support!